This poster presentation illustrates the project components, the social network strategy, the results, and the lessons learned from the Minority AIDS Initiative project conducted in NYS. The Minority AIDS Initiative is an incentivized program where community members and peers are trained as health insurance recruiters to locate people living with HIV (PLWH) who are uninsured or underinsured, encourage and assist with obtaining an appointment with local state-funded health insurance exchange sites to enroll in healthcare coverage. The poster will present the program’s methods, including pre-implementation, implementation, and close-out phases.