Ending the HIV/AIDS epidemic is contingent on improving the time between HIV diagnosis and entry into care. Those who are diagnosed with HIV and meet eligibility criteria qualify for the AIDS Drug Assistance Program (ADAP), which aims to reduce and/or eliminate financial barriers for people with HIV (PWH) seeking HIV treatment and care. However, many eligible PWH living in New York City who qualify for ADAP do not enroll. We investigated the social barriers that prevent PWH from applying for ADAP, as well as facilitators that eased enrollment and successfully linked PWH into care, to inform community solutions that can improve enrollment into ADAP.