Veronica Segovia Bedon is a dynamic leader at AARP, serving as the Program Management Director for Caregiving and Health. She has spent the last decade making a significant impact in roles across Communications and Marketing, Multicultural Leadership, and Employee Engagement and Belonging. She has been an integral part of award-winning teams and her talents have been recognized by both her peers and community.

Prior to her tenure at AARP, Veronica made significant contributions to healthcare campaigns at Edelman, including the successful launch of CuidadodeSalud.gov. She also managed Employer Brand and Employee Engagement at Vocus, leading the company to exponential growth within talent acquisition and being name in Top Workplaces by the Washington Post.

Her academic accomplishments include a B.A. in Communications: Public Relations from the University of Maryland, College Park, and an Executive Certificate in the Strategic Management of Diversity, Equity, and Inclusion Programs from Georgetown University. She has been honored for her volunteer service with UMD’s Alumni Association, where she served on the Board of Governor’s, and for her leadership of the Academic Network for College of Arts and Humanities’ Department of Communication.

She is also active in her local community and has served on boards for early childhood education and recreation. Fluent in Spanish, Veronica lives in Maryland with her spouse, son, and daughter, and dedicates her time as a caregiver to her parents. Her unwavering commitment to caregivers and community service underscores her impressive career and personal dedication to servant leadership.